Scaling Travique: Generating ₹70L+ Monthly Revenue with a High-Efficiency Travel Lead Engine

This wasn’t just about information – it was about forging a unified
company culture.

Strategy UX, Brand Identiry

Client Envato inc.

Budget $100M

Project Overview

In the travel industry, the gap between a “dreamer” and a “traveler” is wide. While many people browse beautiful destinations, only a fraction are ready to commit to a high-ticket trip. For a premium travel brand like Travique, the challenge wasn’t just getting eyeballs on their packages—it was finding qualified individuals ready to invest in ₹50,000 to ₹70,000 travel experiences.

When Travique partnered with Kinematrix, they needed a way to maximize a specific marketing budget to drive high-intent inquiries. They didn’t just want traffic; they wanted a predictable stream of travelers who were ready to book.

The Problem: No Online Presence, No Scalable Growth

The Problem: High-Ticket Packages & the “Intent” Challenge

Premium Pricing: Selling travel packages ranging from ₹50,000 to ₹70,000, which requires a high level of trust and financial readiness from the customer.

Low-Intent Noise: General travel ads often attract “window shoppers” who ask for prices but have no intention of booking.

Competition: Standing out in a saturated market where large aggregators dominate the digital space.

The issue wasn’t the travel experience Travique offered.

It was identifying and capturing high-intent travelers within a strict acquisition cost.

The Solution: High-Intent Funnels & Pre-Qualified Lead Generation

Targeted Performance Marketing: We launched precision-targeted campaigns on Meta and Google, focusing on affluent demographics and users exhibiting “active travel intent” (searching for specific destinations, luxury stays, or flight-plus-hotel packages).

Pre-Qualification Filters: Our ad messaging and lead capture forms were designed to pre-qualify users. By highlighting the premium nature of the trips, we filtered out low-budget inquiries before they reached the sales team.

Lead Quality Optimization: We continuously monitored the conversion data to feed back into the ad platforms, ensuring our budget was spent on audiences most likely to convert into ₹50k+ bookings.

Frictionless Conversion Path: Optimized the path from “Ad Click” to “Sales Conversation,” ensuring the Travique sales team received qualified leads while the travel intent was still at its peak.

We didn’t just “run travel ads.”

We built a high-conversion funnel that turned a ₹1 Lakh spend into a massive revenue generator.

The Result: A 70X Return on Marketing Spend

By focusing on quality leads and intent-based targeting, we achieved industry-leading metrics for Travique:

Monthly Marketing Budget: ₹1,00,000

Qualified Leads Generated: 1,000+ per month

Conversion Rate: A remarkable 6.75% (Lead-to-Booking)

Average Trip Value: ₹50,000 – ₹70,000

Monthly Revenue Generated: Approx. ₹70 Lakhs

This created a 70X Return on Ad Spend (ROAS), transforming Travique’s digital marketing from a cost center into a powerful, high-scale growth engine.

Final Take

In high-ticket travel, growth doesn’t come from the most clicks—it comes from the most qualified conversations.

At Kinematrix, we don’t just generate inquiries.

We build sales-ready systems that turn interested travelers into confirmed bookings.

Because in the luxury travel business—

the quality of your leads defines the scale of your revenue.

Influencer Marketing for Fishpanna

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"Kinematrix is managing marketing for our multiple brands over a year —delivering real results across e-commerce, and strong brand visibility. "

Debswarup Naskar

Founder